WATCHH: PROUDLY ANNOUNCING OUR PARTNERSHIP WITH SQUALE
WATCHH: Excited to Announce Our Official Partnership with SQUALE
The wristwatch, a timepiece worn on the wrist, is so commonplace today that it's easy to forget it was once an innovation that reshaped how we perceive time and convenience. While its evolution spans centuries, the wristwatch’s journey from a niche accessory to an essential tool and style symbol is fascinating.
The "Invention" of the Wristwatch
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17 June 2024 at 8:00:00 AM
WATCHH: PROUDLY ANNOUNCING OUR PARTNERSHIP WITH SQUALE
At WATCHH, we are beyond excitement to announce that we are now the official dealer of SQUALE in the region! This marks a significant milestone for us as we bring one of the most revered names in the dive watch industry to our customers.
The Legacy of SQUALE
SQUALE, meaning ‘shark’ in both French and Italian, is a name synonymous with excellence in the world of professional diving watches. Founded by the visionary Charles von Buren, SQUALE has been at the forefront of innovation in underwater timepieces. Their rich heritage dates back to the 1950s when they initially started by crafting cases for other watch brands. This humble beginning laid the foundation for what would become a legacy of unparalleled craftsmanship and innovation.
Pioneers of Dive Watches
In the 1960s, SQUALE began producing their own watches, quickly establishing themselves as pioneers with the creation of a 500m water-resistant dive watch. Their expertise didn't go unnoticed; prestigious brands like Doxa, Heuer, and Blancpain used SQUALE cases for their own dive watches, with Blancpain notably using them for the iconic 50 Fathoms.
Charles von Buren's passion for diving led him to open a dive test centre in Switzerland in the 1960s, breaking boundaries and paving the way for the development of robust dive watches. This relentless pursuit of perfection and innovation has cemented SQUALE's position in the industry.
A Strong Connection with the Italian Military
SQUALE's excellence extends beyond commercial success. They have a storied history of making watches for the Italian Navy, Air Force, and Special Forces. Their close collaboration with military diving departments and the fact they are the official supplier to the Italian Police Dive Unit underscores the trust and reliability their watches command in the most demanding environments.
Collaboration with Drass Galeazzi
SQUALE's partnership with Drass Galeazzi, a historic leader in subsea technology since the 1920s, showcases their commitment to pushing the boundaries of what's possible in dive watch technology. Drass Galeazzi has led to innovative solutions for the defense, commercial diving, and medical industries, further solidifying SQUALE's reputation for excellence in their collaboration works.
Supporting World Records
SQUALE's commitment to the diving community is evident in their sponsorship of Vincenzo Ferri, an Italian freediver who holds several world records. Divers around the world have set records while wearing SQUALE watches, a testament to the brand's reliability and precision.
A Commitment to Quality
Every SQUALE watch is a masterpiece of Swiss watchmaking tradition, assembled by hand by expert watchmakers in Ticino. From testing each movement individually to conducting rigorous quality control checks and water resistance tests, SQUALE ensures that every timepiece meets the highest standards of reliability and performance.
A Chic Diver’s Watch
SQUALE watches are not only known for their functionality but also for their style. Described as the most ‘CHIC’ diver’s watch, SQUALE combines elegance with rugged durability, making them a favorite among educated and discerning customers who seek unique yet reliable pieces rather than mass-market products.
Welcome to the SQUALE Family
As the official dealer of SQUALE, WATCHH is honored to bring these exceptional timepieces to our region. Our customers can now experience the unparalleled quality, rich history, and innovative spirit of SQUALE. We invite you to explore our collection and discover why SQUALE is trusted by professionals and enthusiasts alike.
Thank you for being part of our journey. Together, let’s dive into new adventures with SQUALE at our side.
Stay tuned for more exciting updates and exclusive offers. Dive deeper into the world of SQUALE with WATCHH—where heritage meets innovation.